Heading to CBC – Vegas this year? Be sure to pop by Booth 1496 where The Yeast Bay will be hanging out with the White Labs crew, geeking out on yeast and fermentation.

Aside from nerdy fermentation talk, we have several other great reasons to stop by the booth:

  • Yeast and Merch Giveaway – We’ll have a signup where you can toss your brewery’s name into the hat for the chance to win a free pitch (up to 10 bbl, or equivalent credit towards a larger pitch) and a merch package (logo zip hoodie, logo t-shirt, 2 x logo pint glasses).

  • Free Shipping Promo – Place your yeast order with us at CBC and get free shipping on all future Yeast Bay and White Labs orders through June 30th, 2024 (shipping is applied to the original order placed at CBC).

  • TYB Culture Matrix Poster – We just received our shiny new 24” x 33” TYB Culture Matrix posters, and we’ll have plenty on hand for brewers to grab at the booth. The TYB Culture Matrix includes descriptions, critical stats, and recommended styles for all 48 Yeast Bay cultures. While the poster will look great tacked up on your brewery's walk-in cooler, it will also contain a smaller and more concise Quick Reference Guide insert with just the critical stats for each culture.

  • Beers on Tap – White Labs will be pouring four beers at the booth, two of which are split batches fermented with Yeast Bay cultures. Half of the Triple Hop Hazy IPA was fermented with WLP4000 Vermont Ale, and half of the Black IPA was fermented with WLP4040 Midwestern Ale. If you're on the BrewExpo floor and feeling thirsty, stop by and taste a couple beers made with two of our most popular cultures!

I’ll also be blocking off some time outside of BrewExpo hours on 4/21-4/24 to meet one-on-one with brewers. If you’re interested in talking away from the hectic conference floor where we can do a deeper dive into your process and what specific Yeast Bay cultures might be the best fit for your brewery, please reach out to me directly at nick@theyeastbay.com. We can set up a time and place to meet that works best around your conference schedule.

 

Safe travels to everyone heading to Vegas, we can’t wait to see y’all there!

 

Cheers,

 

Nick Impellitteri, TYB Chief Yeast Wrangler